The following customer data is normally required for our personalisation and insights service:
We process customer data as a data processor on behalf of our clients. Our proprietary algorithm performs two major functions:
We process customer data as a data controller to develop our algorithm and solution architecture. All data is fully anonymised and randomly sampled.
We integrate with our clients’ back end operational systems to ingest customer data into the Alphastream platform, tag up digital channels in order to track user behaviour and capture form submissions such as account logins.
Data is stored in a private cloud housed in a UK based, Tier IV Data Centre.
As a data controller, we do not share customer data with any third party.
Personal data is kept depending on the policy of the financial institution but typically for a period of 10 years.
Yes, we offer an opt-out feature within our service. Our clients’ customers can opt-out from the personalisation and insights service which will stop the delivery of any further personalised consent.
Yes, we have a process for deletion of all personal data and will delete customer personal data on request without delay and no later than within one month.