In the financial sector, the dynamic between service providers and consumers is experiencing a tectonic shift, driven mainly by the digital wave. Among the many expectations of today’s tech-savvy consumer is the desire for personalized financial experiences. The journey from impersonal to individualized service delivery is nuanced and hinges significantly on how financial institutions manage, interpret, and utilize data.
At PersonaFin, our quest has always been to bridge the chasm between impersonal and personalized, ensuring that every interaction your customers have with your platform is transactional and transformational. The Financial Experience Cloud (FXC) is designed for this transition, bringing in a level of personalization that resonates with individual users and their interests. Our AI Cloud is the bedrock of our advanced personalization capabilities. In order to deliver personalized financial experiences to users, we leverage three key behaviour verticals – User Behavior, Content Behavior, and Market Behavior.
We ingest these data streams into the PersonaFin AI Cloud, where our personalization AI makes sense of these data parallels in real-time and creates actionable insights for individual users that enable the discovery of relevant content & instruments.
One of the intriguing aspects of the FXC is the structured approach it adopts towards content management and delivery. Here are the main benefits of the FXC approach to structured content:
Unified Content Structure
By deriving a unified content structure from the NewsML-G2 structure, all content, irrespective of its nature or source, is formatted in a standard template. This uniformity simplifies content management and integration processes, enabling seamless integration with various content and systems. The standard template approach ensures that diverse content types, whether a concise tweet or an in-depth research report, are uniformly structured and easily manageable on our customer’s platforms that deploy the FXC.
[
{
"fxcid": "FXC12345",
"type": "text",
"components": [
{
"role": "tweet",
"content metadata": {
"language": "en",
"slugline": "MarketUpdate",
"headline": "Market Update: Mar 25, 2023",
"description": "A brief update on the stock market on Mar 25, 2023."
},
"content": "Stocks rally as tech companies report upbeat earnings. #StockMarket #EarningsSeason"
}
]
},
{
"fxcid": "FXC67890",
"type": "text",
"components": [
{
"role": "Research",
"content metadata": {
"language": "en",
"slugline": "ResearchReport",
"headline": "Equity Market Analysis: Q1 2023",
"description": "A comprehensive analysis of equity market trends for Q1 2023."
},
"content": "The equity market in Q1 2023 showcased a blend of highs and lows, largely driven by the tech sector..."
}
]
}
]
Ease of Content Source Activation
The architecture of the FXC content delivery has been meticulously engineered to ensure the effortless activation of additional content sources as required by our customers. Unlike other systems, activating a new content source in the FXC platform doesn’t necessitate any code alterations on the client’s end. Instead, the process is as simple as our customers reaching out to a client relationship manager on our side. Once validated for licensing, the new content source is activated swiftly by our team.
This seamless process not only significantly enhances the flexibility and scalability of our content service delivery but also drastically minimizes the operational downtime traditionally associated with such extensions. By ensuring a uniform content structure, the integration of diverse content sources is streamlined, empowering financial institutions to rapidly adapt to the evolving market demand for information and customer preferences.
The example below illustrates how a new content source retains a consistent structure with existing ones, thus requiring no adjustments on the customer’s platform:
{
"fxcid": "FXC98765",
"publisherid": "NewPublisher123",
"type": "text",
"components": [
{
"role": "main",
"content metadata": {
"language": "en",
"slugline": "MarketInsights",
"headline": "Daily Market Insights: Nov 1, 2023",
"description": "Insights into today's market trends and analysis."
},
"content": "The financial markets on Nov 1, 2023, opened with a bullish trend..."
}
]
}
In this example, a new content source, identified as “NewPublisher123”, has been added. Despite being a new addition, its content structure remains consistent with existing sources, ensuring a seamless integration into the existing system without necessitating any changes on the part of our customers.
Multimedia Content Support
The native support for multiple media types – text, audio, and video, broadens the spectrum of content that can be personalized and delivered. It enhances user engagement by catering to diverse content consumption preferences, which is particularly beneficial in a sector where the presentation of information can be as crucial as the content itself.
Robust Metadata Management
The metadata handling in the FXC ensures that all content is well-tagged and categorized, facilitating precise targeting and personalization. This approach is pivotal in delivering relevant, digestible information to the right end users and enhancing their personalized engagement.
{
"fxcid": "FXC34567",
"type": "text",
"components": [
{
"role": "main",
"content metadata": {
"language": "en",
"slugline": "InvestmentInsights",
"headline": "Investment Insights for November 2023",
"description": "A detailed review of investment opportunities and market trends for November 2023.",
"keywords": [
{"value": "Investments", "type": "subject"},
{"value": "Market Trends", "type": "subject"},
{"value": "November 2023", "type": "time"}
],
"authors": [
{"name": "John Doe", "role": "reporter"}
],
"securities": [
{"name": "TechCorp", "identifier": "TC123", "identifiertype": "ticker", "exchange": "NYSE"}
]
},
"content": "The investment landscape in November 2023 is poised for..."
}
]
}
Multi-Language Support in the FXC
The FXC is designed for a global audience, necessitating a system adept at handling multiple languages. While its core functionality supports various languages when paired with an English variant, it also facilitates seamless integration of content already tagged in another language. The level of support hinges on the choice of content sources our clients opt to integrate.
The system is capable of behavior-based language preference detection, analyzing user interactions to determine the likely language preference. However, we believe in providing a more personalized experience. Therefore, we also offer users the option to select their preferred language manually. This choice can be effortlessly passed into the API as a parameter, ensuring that the content delivered aligns with the user’s language preference.
Filtering by Language
Clients can filter content by language either through the user interface or by specifying the language parameter in API requests. This flexibility ensures that content feeds align with the linguistic requirements of the audience.
Example: Retrieving a Non-English Content Feed
To obtain content in a specific language, clients can utilize the language parameter in their API request. For instance, to retrieve a Spanish content feed, the user may make the following request for content:
Request: POST <> {
"apikey": "{api_key}",
"language": "es"
}
Handling Multi-Language Content
When a content source provides multi-language articles, the FXC consumes both the English and non-English variants together. The system initially processes the English version, applying tagging, categorization, and other metadata, which are then replicated onto the non-English content. This process ensures consistent tagging and categorization across all language variants, facilitating a seamless content experience irrespective of the language selected.
Non-English Content Sources
The provision of non-English content is dependent on the content sources integrated by our clients. We have established partnerships with numerous content providers offering a wide array of non-English content. Our client relationship managers are on hand to share a comprehensive list of these content sources and assist in their activation, contingent on licensing agreements.
Future-Ready Technology Adoption
Adopting a structured content management approach is about more than just addressing the current challenges. It is about future-proofing your platforms against the evolving content expectations of your consumers and the industry.
The journey towards hyper-personalized financial experiences is laden with challenges, the primary among them being the ability to manage and utilize the deluge of data effectively. The structured content approach embodied by our Financial Experience Cloud is not just a solution; it’s a strategy, a commitment to elevating the financial experiences you deliver to your customers.
