On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals who live in the European Union (EU).
The GDPR Basics
What’s the Gist of the GDPR?
It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.
Does the GDPR Affect Me?
If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.
What is Alphastream Doing About GDPR?
Quite a few things: Alphastream has moved all lead data into the EU. Also, no form submission data will be transferred out of the EU.
Right to be Forgotten?
If someone reaches out to you with a valid right to be forgotten request, you can contact our support team to have that lead deleted across multiple pages or accounts within 30 days.
Lawful Basis of Processing
If you collect lead data through a form, or a third-party form embedded on your landing page, you must obtain consent from the data subject.
You can delete individual leads within your account. If you need lead data deleted for an entire page or account, our support team can lend you a hand!
This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Alphastreams strategy to comply with the GDPR.