Programmatic Campaigns using Alternative Data
Time to Deployment
Reduction in Cost per Click
Increase in Conversion
This case study demonstrates how the AlphaStream Experience Platform is able to use real-time media monitoring data to create digital campaigns by creating landing pages and digital campaign assets that advertise a financial market event and by ad space on a publisher network.
Introduction to Events
Our platform uses the concept of Events, there are two that are core:
When our A.I. identifies data as having value.
Any time a Data Event is interacted with.
25 Seconds after Elon Tweet
Data Event Identification
The dataset being ingested from the media monitoring providers has indicated a significant upwards trend in search and content volume that was caused by the Elon Musk Tweet approximately 25 seconds
The A.I. decided that this trend change qualified as a new Data Event and had a lifecycle that could be viable for a campaign.
31 Seconds after Elon tweet
A.I. Relationship Building
Once a data event has been created the platform can determine if it can be converted into a profitable campaign.
Viability will be assessed by comparing the performance of previous Tesla campaigns and what data is saying about clients behaviour towards Tesla, is it popular to clients, it it profitable for the business.
59 Seconds after Elon tweet
Data Management System
The platform has decided the campaign is viable and can begin building the assets. This will include Landing Page to be hosted by the CMS and digital assets such as banners, content and Ad Words that will be sent to the Ad Exchange.
Campaign closed 6.57 mind after Elon tweet
Campaigns don’t have a fixed lifecycle, they mirror the lifecycle of the data event they are based on as well as performance of the campaign.
This Tesla data event had a lifecycle of just over an hour but we ran the campaign for the remainder of the trading day because the market was catching up on the news and the campaign was performing.
The campaign was closed 6 hours 57 minutes after the data event was created by the platform.