The financial experience cloud delivers personalized experiences to a brokerage’s end user. That sounds fantastic for the end user, but what are the benefits to the brokerage? How does that help their business to thrive?
Here are five key customer benefits delivered by the financial experience cloud.
Developing relationships with the next generation
There is a new cohort of investors getting involved in the financial markets. These younger generations have grown up in the digital world and they expect a certain level of experience in their online lives. It’s the sort of experience they get when they’re shopping with Amazon or listening to music on Spotify. They don’t have it yet in financial markets.
We personalize financial platforms to create the sorts of experiences that this next generation is looking for. By delivering that experience to them, you start a relationship with them that’s rewarding for everyone. They’re finally getting an experience that helps get the most out of investing. You’re building loyalty with the next generation of investors and starting long-lasting relationships.
More, more active, longer-lasting customers
The financial experience cloud gives you access to data that you can’t get anywhere else. This data drives higher effectiveness of marketing and referral campaigns. It provides brokerages with direct access to customers and control over their acquisition, leading to generating a faster growing customer base.
The personalized experiences users receive will drive higher levels of engagement. They make investing platforms easier to use and provide more relevant ideas and opportunities. Because users are getting a more satisfying experience they’re coming back more often and spending more time on your platform.
You don’t only get more customers who’re more active either, those customers will also stick with you for longer. They’re being presented with new ideas and new opportunities. They’re using the platform to develop their skills and knowledge. The platform allows them to connect socially with likeminded people. All this combined mean they’ll keep investing for longer, and they’ll do it with you.
Costs down, Revenues up
Brokerages will generate higher margins. As acquiring and servicing customers requires less man hours brokerages increase revenues at higher percentage rates than costs.
The automation of the financial experience cloud lowers the cost per acquisition and increases lifetime value metrics. All leading to a better financial performance for your brokerage.
Tech first problem solving
Deploying technology and data to work in tandem and solve problems gives you faster, more effective solutions. Brokerages can use tech to become better able to deal with operational and revenue related challenges and find new hidden opportunities.
The financial experience cloud helps by automating processes in areas like customer acquisition, marketing, and customer service. This not only makes things happen faster, but it also frees teams up to work on other more interesting challenges.
The innovation of automation
To steal a line from Robert Iger, Chairperson of Disney, ‘Innovate or die’. What he meant is that if you don’t innovate someone else will and you risk being left behind. We’ve seen this happen more regularly in the digital era than ever before.
Blockbuster, Kodak, Blackberry, Yahoo, Myspace. The list goes on. These are just a few famous names that refused to answer the call of innovation.
The financial experience cloud will help you stay ahead of the game delivering innovation through automation and personalization. It drives engagement, delivers users, and solves problems no one else has even thought of yet.
Personalization this complicated, on this scale, and delivered at this speed can’t be matched without automation. It can only be delivered through the complex interactions of AlphaStream’s financial experience cloud.
Get in touch to find out how our financial experience cloud can rally the next generation around your business and give you all the benefits mentioned above.